5.29.2013

iPhone Update: The Price of a Memory

If you've been lucid over the last 10 years and have had access to a television, you've seen the ads for a major credit card company.  Airfare to Orlando: $1,298.  Admission to Disney World: $375.  The look on your child’s face when they meet Mickey Mouse: Priceless.  There is some truth in this sentiment; you can’t put a price on making memories with your child, but the hidden message is actually more tangible.  For the price of $1,673 plus 18.9% APR, you can “afford” to make these memories.  Forget the cost of getting there and getting in, the memory is worth it.  To a point, I agree.  One of the greatest joys of parenthood is seeing a smile on your child’s face. 

Sometimes that smile comes relatively cheaply: peek-a-boo is free to play, and at just about 8 months old, it is guaranteed to grant a smile or two.  Sometimes the cost is a bit higher; gas at $4.17 a gallon, a few hours, and some groceries gets you up to the lake, and Grayson was certainly impressed with the cabin.  Other times, a family vacation to somewhere warm can cost thousands of dollars.  You hope that the investment of time and money is worth your while, that you (and your child when s/he gets older) will have memories that last a lifetime. 

As we grow older, though, memories blur.  They fade and morph.  They get dim.  Knowing this, and being an inventive, technologically advanced society with the kinds of disposable income that affords us the opportunity to take vacations, we have created ways to preserve these memories, or more accurately the moments associated with these memories.  Photos and videos have been around for a long time now, and they’ve been accessible to the middle-class public for at least a half-century.  In fact, the cost of capturing memories has diminished greatly over time, becoming exponentially cheaper over the last decade or so.  Today, if you have about $200, you can get a device that not only makes phone calls, but can take very acceptable digital images and shoot high-definition digital video.  No longer do you need to spend $1,000 on a good camera, another $1,000 or so in lenses and filters, $5 for a roll of film and another $5 to process that film.  Heck, you don’t even need to think in terms of numbers of exposures; you aren’t limited to 24 or 36.  This rough math doesn’t even account for the cost of a “camcorder,” VHS tapes and the VCR on which to play them back.

The seemingly costless access to digital photos and video has changed the way most people think about capturing these memories.  The majority of images today are spur-of-the-moment, candid shots.  The days of posing for a photo, while not gone, are waning.  The care taken to make sure the images are quality has dramatically decreased; if the photo doesn’t turn out, all you have to do is delete it and try again.  I would wager that I currently have more photos of my son in 8 months than my mother has of me in my first 35 years.  The memories are no less important, but accessibility to capture the moments (with a camera always in your pocket) is infinitely greater.  I often take this fact for granted…

…until that camera ends up in water…

You learn the true price of keeping a memory from dissolving.  It costs anywhere from $500-$1500 for the lot.  The wonderful news is that with technology, most of these moments can be recovered most of the time.  Data recovery services (and the digital media they recover) make possible what was once impossible.  If your photos and videos on film were destroyed in a flood or fire 20 years ago, no amount of money could bring them back.  Today, even a mangled hard drive contains some data, and there are people out there who will work tirelessly to move that data from an unstable device to a stable one.  With the proper mix of science, love and time, a large percentage of photos and videos can be restored.  The missing ingredient: mullah. 

Now I’m left to do some more math.  The true cost of a memory is “the price to recover my data” divided by “the number of memories can I recover.”  How much would you pay for a memory?  Whatever the cost, my credit card will only charge me a percentage every month to spread those payments out over time.

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